The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + Nexus Studios / London + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland
Client: Mars NZ Category: Innovation / Use of Media in Creative Use of Data
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / Execution in Creative Use of Data
4th Judge
Agency: BigTime Creative Shop / Riyadh
Client: the ring magazine Category: Innovation / New Ideas in Creative Use of Data
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Innovation / New Ideas in Creative Use of Data
Spreadbeats
Agency: FCB / New York
Client: Spotify Category: Innovation / New Ideas in Creative Use of Data
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Innovation / Use of Media in Creative Use of Data
Sounds of the Land
Agency: SRMG Labs / Riyadh + DaHouse Audio / Los Angeles + Piloto / Sao Paulo
Client: Billboard Arabia Category: Innovation / Execution in Creative Use of Data
Award:
2025 Creative Use of Data Gold Pencil
Agency:
Colenso BBDO / Auckland + Nexus Studios / London + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS25_CU005G
Award:
2025 Creative Use of Data Silver Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Creative Use of Data
Annual ID:
OS25_CU012S
Award:
2025 Creative Use of Data Silver Pencil
Agency:
BigTime Creative Shop / Riyadh
Client:
the ring magazine
Title:
4th Judge
Category:
Innovation / New Ideas in Creative Use of Data
Annual ID:
OS25_CU010S
Award:
2025 Creative Use of Data Silver Pencil
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Innovation / New Ideas in Creative Use of Data
Annual ID:
OS25_CU011S
Award:
2025 Creative Use of Data Bronze Pencil
Agency:
FCB / New York
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / New Ideas in Creative Use of Data
Annual ID:
OS25_CU017B
Award:
2025 Creative Use of Data Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Innovation / Use of Media in Creative Use of Data
Annual ID:
OS25_CU018B